Introduction

We make customer service social, uncomplicated, fun and engaging

Dixa is “customer friendship software” and we believe that the future of customer service is built by a strong bond between companies and their customers – much like the connection between friends.

Dixa is a customer service platform that embraces phone, email and live chat. Powered by the seamless combination of human and artificial intelligence, customer service can finally be friendly, proactive, instant and channel neutral.

General Principles

Accessibility

Things should be designed to be usable, without modification, by as many people as possible. Make things usable by everyone.

Affordance

The physical characteristics of a thing influence its function and use.

Crowd Intelligence

An emergent intelligence arising from the unwitting collaboration of many people.


Development Cycle

The stages of product creation: analysis, design, development, and testing.

Feature Creep

A continous expansion or addition of new product features. Ensure features are linked to customer needs, because adding features adds complexity, and complexity is expensive.

Design Principles

Aligment

The placement of elements such that edges line up along common rows or columns, or their bodies along a common center.

Back-of-the-Dresser

All parts of design should be held to the same standard of quality.

Aesthetic-Usability

Attractive design is perceived to be easier to use than less attractive one.


Consistency

Usability and learnability improve when similar things have similar meanings and functions.

Five Hat Rack

A metaphor representing the five ways information can be organized: by category, time, location, alphabet, and continuum.

Flexibility Trade-Offs

As the flexibility of a design increases, the usability and performance of design decreases.


Hick's Law

The time it takes to make a decision increases with the number of options.

Hierarchy

Hierarchies are the simplest way to visualize and understand complex information.

Hierarchy of Needs

The user-centered goals that a design must satisfy in order to achive optimal success: functionality, reliability, usability, proficiency, and creativity.


Iconic representation

The use of pictorial images to improve rcognition and recall.

Interface Effects

Things that trigger conflicting thought processes reduce thinking efficiency.

KISS

Keep it simple stupid. Simple design work better and are more reliable.


Layering

Presenting information in stacked layers to manage complexity and foster insights.

Legibility

The visual clarity of text, generally based on size, typeface, contrast, line height, and spacing. Make line lengths 10-12 words per line, or 35-55 characters per line.

Modularity

Managing system complexity by dividing large system into smaller, self-contained systems.


Scaling Fallacy

Design that work at one scale often do not work at smaller or larger scales.

Visibility

Things in clear view are more likely to be used than things not in clear view.

Functionality Principles

Confirmation

A technique for preventing errors by requiring verification before actions are performed.

Constraint

Limiting the actions that can be performed to simplify use and prevent errors.

Control

The level of user control should be related to the proficiency and experience of the user.


Errors

An action or a mission of an action yielding an unintended result.

Feedback Loop

A cycle in which output feeds back into a system as input, changing subsequent output.

Logo

The Dixa marks include the Dixa name and logo, and any word, phrase, image, or other designation that identifies the source or origin of any of Dixa's products. Please don't modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Dixa, or in a way that confuses Dixa with another brand (including your own).

logos

The colored version of the Dixa logo can ONLY be used on a white background. If you are using the Dixa logo on any other background color, use either the black or white monochrome logo. Do not place the Dixa logo over background colors that clash. If in doubt, use monochrome! We politely ask that you don't:

  • ‍Use any logos or similar imagery to represent Dixa other than what is found in our Press Kit
  • Rotate the 'D' mark or alter its positioning in relation to the Dixa name
  • Change the colors on the D logo
  • Overprint or obstruct any part of the logo
  • Add special effects to the logo
  • ‍Use old versions or any other marks or logos to represent our brand

Naming & Merchandise

You're entitled to say that your website or application is integrated with Dixa (we like people integrating with Dixa!), but please don't use the Dixa logo as part of the name of your company, application, product, or service, or in any logo you create.

Do not register a domain containing “dixa” (including misspellings, transliterations or similar variations) if it could make people think that Dixa provides or officially supports anything offered from that domain. That would be very uncool. Do not apply for a trademark with a name including “Dixa”, the Dixa logo, transliterations or similar variations thereof.

Please note that we generally don’t permit use of our marks on merchandise. Do not use the Dixa name, the Dixa logo, or any other confusingly similar marks on any apparel, product, toy, or any other merchandise.

By using the Dixa marks you agree to follow these guidelines as well as our Terms of Service and all our rules and policies. Dixa reserves the right to cancel, modify, or change the permission in these guidelines at any time at its sole discretion. For further information about use of the Dixa name and trademarks, please contact hello@dixa.com.

Color

brand-0

#6474ba

brand-1

#5341A6

brand-2

#555BB5

brand-3

#5778C6

brand-4

#5993D6

brand-5

#5CAFE7

brand-6

#5ECBF7

brand-a-0

#5B3B58

brand-a-1

#40293E

brand-a-2

#2D1B2B

brand-b-0

#41D39E

brand-b-1

#21A675

brand-b-2

#0F855A

brand-c-0

#F27580

brand-c-1

#F25764

brand-c-2

#EC3D4C

brand-d-0

#FF995B

brand-d-1

#EB8242

brand-d-2

#CF6A2C

brand-e-0

#4D5E85

brand-e-1

#3F4D6A

brand-e-2

#2E3E60

brand-f-0

#80B1EA

brand-f-1

#4A90E2

brand-f-2

#387AC7

brand-x-0

#4D5E85

brand-x-1

#3F4D6A

brand-x-2

#3B4865

nav-icon-1

#3F4D6A

nav-icon-2

#3B4865

gray-50

#FAFAFA

gray-100

#F5F5F5

gray-200

#EEEEEE

gray-300

#E0E0E0

gray-400

#BDBDBD

gray-500

#9E9E9E

gray-600

#757575

gray-700

#616161

gray-800

#424242

gray-900

#212121

Dixa is awesome

Dixa is awesome

Dixa is awesome


Dixa is awesome

Dixa is awesome

Dixa is awesome

<p class="lead color-brand-2">Dixa is awesome</p>
<p class="lead color-brand-b-1">Dixa is awesome</p>
<p class="lead color-brand-a-1">Dixa is awesome</p>
<br />
<p class="lead color-brand-c-2 bg-brand-d-0">Dixa is awesome</p>
<p class="lead color-white bg-brand-e-0">Dixa is awesome</p>
<p class="lead color-black bg-brand-f-0">Dixa is awesome</p>

Typography

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

open-sans

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